Six real market studies, produced with BAM.
Real markets, analysed for founders, SMBs and nonprofits, anonymised where necessary. Each study starts from an imperfect brief and lands on actionable decisions: market, competition, personas, positioning and an action plan.
For leaders and agencies who need to decide before investing: these studies show the level of detail MIKA produces, and where your team keeps control to validate.
A public-interest nonprofit supports women rebuilding their lives after cancer. The study structures fundraising around proof.
Read the studyA support app for women entrepreneurs (0-3 years): e-learning, coaching, community. The study maps a market saturated with content.
Read the studyA premium Montreal sushi brand wants to launch a poke bowl offer backed by its umbrella brand: market, competition, positioning.
Read the studyA voice-AI agent SaaS for real estate: 24/7 answering, lead qualification, fraud detection. The study assesses the market and the pipeline.
Read the studyA payment solution for people in situations of fragility and their caregivers: a configurable card, spending rules, alerts.
Read the studyA short-form investigative podcast (6 episodes of 6 minutes) on AI and the art market: authentication, forgery, trust.
Read the studySix different sectors. The same decision structure.
Every study follows the same path, the one MIKA applies to your market when you create a project in BAM:
To go further: the BAM method explains how these studies feed your strategic corpus, the guides & frameworks cover building the corpus and working with MIKA, and the case studies show what these decisions produce in campaigns.
Start from your brief, even an imperfect one.
Your market deserves the same level of analysis. Import what you have, brief, notes, past deliverables, and let MIKA structure the study. Your team decides.